So, this gem showed up on my feed. (Warning: Rant ahead)
Ummm...(insert scrunched face here) I'm sure you can guess my feelings about this.
I'm a firm believer in the power of positive energy, but sometimes a little righteous indignation is what's needed. This is definitely one of those times. I'm gonna take this beauty from top to bottom.
(Commence the Shredding of the Content)
SUMMER IS HERE - Yay! I love summer - and this is the only decent part of this ad).
DON'T YOU WANT TO BE A BEAUTIFUL SCENERY ON THE BEACH? - I'm sorry, WHAT? You did not just refer to women as 'scenery!' Objectifying much? All this time, I thought I was a multi-faceted human being. And another minor detail - get better translators/copywriters. There shouldn't be 'a' in front of 'beautiful.'
THE BEST GIFT - Pretty sure I can come up with one or two or a billion better gifts.
FOR YOURSELF - YES! Bring on the self-objectification, the poor body image, the disordered eating, the hit to the self-esteem, the frustration of chasing an unobtainable ideal, and more!
AND YOUR FAMILY! - Let us rejoice in passing these damaging beliefs on from generation to generation!
DOCTOR'S SUGGESTION - Sadly, it's true that there are doctors who would likely suggest whatever this pathetic ad is promoting.
IMAGES USED - Seeing much of a double standard for the expectations of men's appearance vs. women's?
(End of the Shredding of the Content)
While ads like this can get me worked up (in case you couldn't tell, lol), I also feel a deep sadness for everyone impacted by this broken way of thinking. It goes back thousands of years and isn't limited to one culture, class, gender, race, or any other delineation you can think of. It's warped influence has a vast reach. The thought of what it has done to countless people over so many generations is tragic.
BUT, on a positive note (Told you I'm all about the power of positive energy!), we live in a time when more and more people are seeing the problem and working to change it. Hallelujah! The fact that you're reading this means you can be part of the desperately needed shift.
Go, you!
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